The benefits of Branded Fares Shopping are:

• Brand differentiation – Ability to bundle services that are important to travelers to emphasize the desirability of higher fare brand features. These branding techniques help articulate the benefits of the carrier's product and services, as well as support uniform product definitions across distribution channels, driving brand consistency.
• Extend brand globally – Provides attention to the carrier's product during the shopping process to a high yield, targeted audience. Ensures the global subscriber audience is exposed to the carrier's brand and understand the value of the carrier's products.