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Shopping IQ: Itinerary Display Optimizer - Enhance Travel Experiences with Intelligent Offer Sorting


Ken Tabor | March 2024

In a competitive travel landscape, it's crucial to present customers with the most appealing options that meet their unique preferences and needs. Our Itinerary Display Optimizer API empowers product managers with a powerful tool to seamlessly integrate advanced AI and machine learning capabilities into their products. 

Sabre airfare search results through Bargain Finder Max are typically sorted by cheapest fare. While this is an acceptable way to display a list of itineraries, it does not guarantee that the most suitable itinerary will be displayed upfront. Our API offers a comprehensive set of features and capabilities designed to optimize the display order of flight offers, enhancing the user experience and driving higher conversion rates.

Key Features

  • Itinerary Sorting Score Endpoint: Calculate scores for received flight offers based on a mix of predefined criteria and advanced ML models, allowing you to prioritize and display the most relevant options for each traveler.
  • A Win-Win for Travelers and Offer Providers: Maximize the backend commissions and booking revenue by promoting most relevant, but profitable offers to end travelers. A win-win.
  • AI/ML-Powered Optimization: Utilize advanced AI and ML algorithms to analyze traveler preferences, trip purpose, and other relevant factors, delivering personalized offer rankings that maximize engagement.
  • Continuous Improvement: Leverage continuous model training backend to dynamically adjust offer sorting, ensuring travelers always receive the most relevant offers which maximize agency profits without compromising traveler satisfaction.
  • Source Agnostic Flexible Integration: Easily integrate our API into your existing systems and workflows that gather itineraries from various sources, enabling seamless adoption and rapid time-to-value.
  • Comprehensive Documentation: Access comprehensive API documentation and examples to facilitate quick implementation and minimize development time.

Use Cases

Our Itinerary Display Optimizer API caters to a diverse range of travel industry players, including:

  • Travel Agencies: Provide tailored flight recommendations to customers based on their preferences, budget, and travel goals, increasing booking conversions, while maximizing booking profitability.
  • Online Travel Agencies (OTAs): Enhance customer satisfaction and loyalty by offering personalized and relevant flight options, leading to higher booking volumes while maximizing booking profitability.
  • Corporate Travel Departments: Optimize business travel arrangements with intelligent offer sorting that prioritizes cost, convenience, and employee well-being.

Business Value

Our API delivers tangible benefits that drive business success:

  • Increased Conversion Rates: Optimized offer sorting leads to higher booking rates by presenting travelers with the most desirable options.
  • Increased Profitability: Optimized offer sorting leads to increased backend commissions and margins as the APO promotes profitable offerings, without sacrificing quality and price for the end traveler.
  • Enhanced Customer Experience: Optimized and relevant recommendations improve traveler satisfaction and loyalty, fostering long-term relationships.
  • Operational Efficiency: Automate offer sorting processes by combining multiple sources and reducing technology dependencies.
  • Competitive Advantage: Leverage advanced AI and ML capabilities to differentiate your offerings and stay ahead of the competition.
  • Trustworthy and Reliable: Our API adheres to industry standards and best practices, ensuring the accuracy and reliability of its results.

Release Notes

Our latest release introduces Itinerary Display Optimizer, a groundbreaking feature that utilizes a combination of AI/ML models, including Customer Behavior Forecaster, and Trip Purpose Segmentation. This enhancement optimizes the display order of itineraries, increasing travel engagement, profitability, and conversion rates.

See More

You can request access to API landing page to explore the Itinerary Display Optimizer API. Existing customers and partners request access through a Sabre account manager, new customers please use this Contact Us « Sabre

Join us on our journey to empower product managers with innovative solutions that drive business success.