The purpose of Agency Retailer is to add money to your fares to increase revenue for your agency. Basic and premium Fare Retailer business rules apply consistently across fare quote, pricing, shopping, ticketing, and all related Sabre APIs. Adjust the selling level of any fare in compliance with your carrier agreements to deliver your airfare marketing strategies for increased sales and revenue. Retail your airfares to create marketing and sales campaigns and drive sales by leading your consultants to the fare you want them to sell.